How can you catch an employer’s attention with your LinkedIn profile?

Go to the LinkedIn website and select the sign-up option.

To create an account, you’ll need, among other things:

first and last name,
email address or phone number,
password,
basic information about your location and work experience.

A LinkedIn profile should belong to a specific individual. You should not create a personal profile under the name of a company, department, or team. An organization’s official page on LinkedIn operates separately from its employees’ personal profiles.

It’s best to use an email address that you’ll always have access to when signing up. It’s also a good idea to save your login credentials in a secure password manager right away.

Your profile photo is one of the first things a visitor notices when viewing your profile. It should be current, clear, and taken against a simple, uncluttered background. Ideally, it should show your face and upper body.

This doesn’t mean the photo has to be very formal. The most important thing is that it looks natural, fits the industry, and builds trust. It’s also worth ensuring good lighting and high-quality photography.

It’s best to avoid selfies, group photos, vacation photos, heavy filters, and accidentally cropped shots. The photo should help the recruiter remember the profile and easily associate it with a specific person.

The headline appears directly below your first and last name. It’s visible not only on your profile, but also in comments, connection requests, and search results.

Instead of just listing your job title, it’s a good idea to include your specialization, industry, and key competencies. This helps recruiters quickly understand what you do and where your experience lies.

Instead of:

Marketing Specialist

Try:

Marketing Specialist | B2B Content | Social Media | Employer Branding

For a sales professional, this could be, for example:

International Commodity Trader | B2B Sales | Food Industry

Well-chosen keywords also increase the chance that your profile will appear in recruiters’ search results. The headline should be specific and clear; overly creative phrasing can make it difficult to identify the right specialization.

If you work in sales, your profile should clearly show which markets you serve, which products you specialize in, and which clients you work with. In the header and the “About Me” section, it’s a good idea to include information about B2B sales, business development, negotiations, and building client relationships. Instead of listing general responsibilities, highlight the results of your work, such as developing a new market, acquiring clients, or leading international sales projects.

The “About Me” section offers more space than just the header. It’s a place where you can briefly describe your experience, skills, and future career goals.

It’s best to write a few short paragraphs that show what you’re currently doing, what tasks you perform most often, and in which areas you feel most comfortable. You can also mention your strengths, professional interests, and the types of projects you’d like to work on in the future.

The description should be written in the first person and sound natural. It’s not worth copying ready-made, very general phrases that could fit any profile.

If you work in an international environment or want to reach recruiters abroad, it’s a good idea to prepare a description in English as well. Be sure to proofread the text beforehand for language errors and consistency with the rest of your profile.

A list of daily tasks alone doesn’t yet show the value we can bring to an organization. Recruiters are interested not only in what we were responsible for, but also in the results we achieved.

Instead of:

Managing social media channels

it’s better to say:

Creating and coordinating content for the company’s social media channels to support communication with international B2B audiences.

Similarly, in sales, instead of simply writing about interacting with customers, you can mention developing new markets, conducting negotiations, or building long-term business relationships.

If possible, it’s worth including numbers, percentages, the scale of the project, or specific results. This could include information about sales growth, the number of markets served, the number of campaigns developed, or projects implemented.

There’s no need to disclose confidential information. Sometimes it’s enough to mention that the project involved several markets, a large team, or an international audience.

The Skills section helps recruiters better understand the areas in which we have experience. It’s a good idea to focus primarily on competencies related to your current position and roles that might interest you in the future.

These may include sales, negotiation, marketing, data analysis, project management, recruitment, customer service, content creation, knowledge of industry-specific software, or foreign languages.

The most important skills should be listed at the top. This makes it immediately clear what the person specializes in.

It’s better to list a few specific skills that you actually use than to include a very long list of random terms. Your profile should present a cohesive picture of your experience, rather than giving the impression that you do everything.

You can add materials to your profile that demonstrate your skills in practice. These can include articles, presentations, campaigns, publications, certificates, videos, reports, graphic design projects, or a link to your portfolio.

For someone in marketing, a campaign or publication can be valuable material. A salesperson can highlight experience related to market development or participation in an international industry event. Someone working in analytics can showcase a report, data visualization, or a completed training course.

Such materials enhance credibility and allow the employer to see what we can do in practice, rather than relying solely on statements.

However, it’s important to remember not to post confidential documents, customer data, internal presentations, or materials belonging to the employer without proper authorization.

LinkedIn works best when we don’t limit ourselves to just filling out our profile. It’s a good idea to gradually build your network by adding colleagues, clients, recruiters, industry experts, and people you’ve met at conferences, meetings, or training sessions.

However, this isn’t about sending out mass invitations to random people. What matters more is the quality of your connections and how they relate to your experience or career path.

Regular activity shows that you’re interested in your industry and are keeping up with changes in it. You can comment on valuable posts, share knowledge, post company news, describe interesting projects, or announce certifications you’ve earned.

You don’t have to post every day. Consistency and the quality of your content are more important. A good comment that adds value to the conversation can be more valuable than several short and generic posts.

Your profile should evolve along with your professional experience. It’s a good idea to update it after changing jobs, earning a new certification, completing an important project, taking on new responsibilities, or developing a new skill.

It’s good practice to review your profile once every few months. This gives you a chance to check whether the description still reflects your current situation, whether your employment dates are correct, and whether any information needs to be updated.

It’s also important to remember that LinkedIn is a public showcase. The content you post can be seen by colleagues, clients, your current employer, and future recruiters.

Before posting, it’s worth considering whether the content is professional, truthful, and free of confidential information. You can showcase your personality, interests, and communication style, but it’s important to maintain an appropriate professional context.

A good LinkedIn profile should clearly demonstrate who you are professionally, what you specialize in, and what value you can bring to an organization.

A professional photo, a specific headline, a description of your achievements, and regular activity can turn your profile into more than just an online resume—it can start working toward your future career opportunities.